Sixty40

Let it be work

Channel V-2008 New presenters campaign

Channel [V] came to Sixty40 for their expertise in composited 2D animation. The task was to create
five 2D characters and environments that would blend creatively with the 3D and live action done
in-house at Foxtel, with an emphasis on contemporary super hero styling. The brief was to capture each presenter’s own unique “superhero power”, which activates when the Channel [V] logo beams
in the sky.

Tags: 2d | broadcast design | Channel V | promo

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