Sixty40

“Balloon”

“Towel”

“Inflatable”

“Dancer”

“Poodle”

“Boxer”

Fetch TV

FetchTV: a new breed of entertainment. What better way to sell a brand new IP TV service across than with a charming, mature and empowered dog. He's lovable, confident, capable and accessible... just like the service.

Sixty40's Matt Taylor designed the character and directed these scripts from The Works. The trick was to give the character a warmth and expressiveness in the face while keeping his look in line with the existing 2D logo. Another challenge was rigging a character that worked well both on all fours, but who could also smoothly stand up on his hind legs. We quickly found the right mix and then, using animators around the world, brought a series of 9 spots to life in a super-quick timeline. Thanks to The Works and FetchTV for getting us involved in such a great project.

Credits:

Producer: Nicky Marshall
Director: Matt Taylor
Character Designer: Matt Taylor
3D Head: Nick Paroz

Tags: 3d | animation | character | hilarious | TVC