Sixty40

Kmart – Super Toy Sale

Sapient Nitro brought us a radical concept to promote the KMART Toy Sale to create a world out of toys. Inspired by the freedom of kids’ imaginations, we combined 3D, 2D and live action to create a vivid, fast paced and action packed animated car race.

We shot the kids on location and also on green screen and designed all of the toys that appear in the race environment. The toys needed to look like believable toys without looking like specific toys that exist in the real world. What a great brief!

Credits:

PRODUCTION and ANIMATION
Production Company: Sixty40
Directors: Sixty40
Producer: Sixty40
Lead 3D Animator: Nick Paroz
Character Design and Storyboard: Matt Taylor
Art Direction: Lilian Darmono and Daniela Bau
Lead Compositor: Daniel Fitzgerald
Compositors: Mark Simpson, Andres Gomez and Jason Morice
3D Animation: Gary Pate and Alison Bond
2D Animation: Evan Newby and Antonio Artese
Editor: Haywire Films
DOP: Andre Deubel (Resolution Films)

MUSIC AND SOUND DESIGN
Music: Final Sound
Sound Design: Final Sound

Tags: 3d | character | Kmart | live action | Sapient Nitro