Sixty40

 

 

In the future, recycling is murder.

In an effort to avoid a demeaning and de-personalising recycling process, domestic helper robots choose a violent end in traffic in order to take the ontological kool-aid, activate their preferred end sequence and attain robot-rapture.

Plus it's a music video for Africa Hitech's new album "93 Million Miles".

"Out In The Street"  uses background footage crowd-sourced from around the world, allowing the robo-rapture to be a global phenomena. We used the awesome "VooCat" camera tracker to place the lovingly animated robots into the world.

Sixty40 worked closely with Africa Hitech to make the track work with the vision and vice versa. It's not a traditional music video by any means (though there is some dancing in there - mainly by doomed robots). Like our last clip for Harmonic 313,  Battlestar , it's just a short concept film that expands upon the music's themes. This isn't new by any means, but what makes it really pop is how Africa Hitech tore into the track, re-editing it and layering film score elements throughout allowing the music and the film to meet in the middle.

The result is something in-between a very narrative music video and a very banging short film.

Credits (where Credit's Due)

Footage:
Árni Kristjánsson for Tokyo Footage, Tom Spiers for footage of Cuba, Matt Taylor for Dubai footage, Duncan Elms for Sydney footage and Johnny Green for footage of New York

General Thanks:

Justin Leibow and Superfad, Los Angeles, for their input.

Credits:

Track: Out in the Street
Artist: Africa Hitech
Album : 93 Million Miles
Director : Mark Simpson
Animation Direction / Robot Design: Nick Paroz
Art Direction of Rapture sequence: Angus Chad
Production Company: Sixty40
Compositing: Nick Paroz and Mark Simpson
Cinematography: Nick Paroz, Mark Simpson

Actors

Coffee Recipient: Mark Pritchard
Face Massage Recipient: Steve Spacek

Tags: 3d | animation | music video | pritchard | promo | robots