SBS came to us for an idea that would promote the new programming available on SBS TWO. We developed an idea of the new programming being a magical world of discovery and journey which we represented in this system of fantastic staircases leading to doorways filled with content. Inside the doorways are new worlds of multilingual entertainment that viewers are encouraged to step into.
We delivered a set of 4 promos each colour coded to the different genres, as a package that the network could reversion with new content.
Credits:
Director: Mark Simpson
Compositing: Dean Richichi
Tags: broadcast design | promo | SBS