Sixty40

Shine Australia

When production company Shine launched in Australia they came to us for a concept for an ident that would stand out from what you usually see hanging off the end of a big network show like MasterChef. We wanted to show Shine bringing the light to a dark world and transporting the viewer to a beautiful, lush place in the sky, drifting through clouds and lens blurred particles. Then we found out we only had 3 seconds to do it.

Credits:

Concept and Director: Mark Simpson
Compositing: Dean Richichi

Tags: broadcast design | ident | Shine Australia