Sixty40

Sixty40 picked up four International Promax’s in 2010, including a Gold Global Promax for our TV1 Summer idents channel branding campaign, and three Silver Global Promax’s for Foxtel’s Winter Olympic interstitials.

Our brief for the TV1 Summer idents campaign was to make three idents which captured the essence of summer using real objects, reinterpreting their purpose and giving them new qualities and personality through animation and surprising new roles. Taking a well loved stop motion animation style, we  turned inanimate objects into heroes of familiar Australian summer scenarios. We created ‘Celebration’ – a fantastical conga line with dancing party shoes, ‘Beach’  - featuring summer fruit frolicking on the beach and finally, “Sausage Party”, a parallel Aussie universe where sausages host a BBQ and tongs and salad forks play impromptu cricket.

This meticulous stop motion style  required a lot of commitment and heart for the animators to pull off just right. Therefore, it’s doubly lovely that the TV1 idents received the  Gold International Promax.

We were very proud winners of three Silver Promax awards for our Foxtel interstitial campaign. ‘The (very) short guide to Winter Olympics’ are a series of short animations designed to ‘educate’ the Australian public on a plethora of weird and wonderful Winter Olympic sports. Using a folksy 2D animation style, we created these funny and fast-paced animations that blur fact and fiction in an irreverent and highly entertaining way. Narrated by Triple M’s Gus Worland, the interstitials explore the rules, historical origins, and training regimes of events like Curling, Luge, and Skeleton, neatly bound together with the repeated appearance of a big brown man-eating bear.

We worked hard to cram these spots with layered gags and details which both supported and played with the narrative and would stand up to repeat viewings. The brief for this was making spots which were both informative and funny; we felt that we succeeded at both and these award wins prove that someone else thinks so too.