Droga5 had already designed a poster for Telstra made of hand-drawn lines and watercolour blooms and they wanted the same style used in an online video explaining the Ideas for Good program. The tone was important to Telstra and so a soft style, seamless camera transitions and realistic representations of people were used to create a warm, non-corporate feel.
Credits:
Director: Mark Simpson
Animation and Compositing: Duncan Elms, James Nau,
Illustrator and 3D animator: Jonathan Snow
Tags: 2d | digital content | Droga5 | Telstra