Sixty40

This is a montage taken from a 4 week video installation which tracked the reclamation of a disused space and it's subsequent transformation into a luscious, beer featuring garden.

Projecting onto 2 outdoor screens facing the street , the animations illuminated the front of the bar-under-construction. We wanted to create intrigue in passers-by, in a subtle way so the final pay-off would be all the sweeter.

Below are a couple of stills taken from the street and from inside the building site as it was transformed.

Tags: 3d | branded content | installation | stopmotion