Clay

Prosperity through clay

‘Clay’ one of the three spots we made for CA ANZ had a simple premise; a pair of hands manipulating clay to go from one object to the next to tell the CA story. But this very simple premise required a huge amount of pre-planning and model preparation.

Squash and stretch

The easy option would have been to have the hands simply squash each model into a ball of clay and mould the new model out of that. But better transitions than that were definitely possible and I think we found them.

Terrifically steady hands were provided by Sydney magician Jackson Aces.

Credits

Agency: Joy Sydney
Creative Partner: Steve Back
Art Director: Scott Zuliani
Copywriter: Roy Leibowitz
Copywriter: Dan Barrett
Integrated Producer: Oscar Birken
Integrated Producer: Stephanie Beattie
Strategy Partner: Nicole Milward
Account Director: Erin Parry (nee Daley)
Account Manager: Sophie Van Geldermalsen

Production Company: Sixty40
Director: Simon Robson
Executive Producer: Bonnie Law
Live-Action Producer: Catherine Warner

DOP: Simon Higgins
Hand talent: Jackson Aces
stop-motion animation: Norman Yeend
Post Production & VFX: Heckler
Producer: Adrianna Spanos
VFX Supervisor: Jamie Watson
Lead 3D: Max McMullin
3D Team: Tim Quarry, Holger Gutknecht
2D Lead Design: Simon Robson
Lead Compositor: Yoav Dolev
Additional Compositing: Tim Preston, Emilie Boyard, Maxence Peillon, Daniel Brown
Editor: Alex Vivian
Colourist: Greg Constantaras