Marks anything

Not just ballpoint pens

BIC doesn’t only make ballpoint pens, it makes awesome markers too! In order to promote it’s latest line of permanent markers, Y&R Brazil created the campaign “BIC Marks Anything”, showcasing all the surfaces on which the product can be used: glass, wood, plastic, boxes, and metal to name a few.

Quirky, fun and humorous story-telling

They wanted to show the markers in a quirky, fun way, so together with Y&R Brazil, Boca came up with a humorous, out of this world (literally) film showcasing the versatility of the products and all the different ways and surfaces they can write on.


Client: BIC
Agency: Y&R Brasil
Production Company: Academia de Filmes
Direction: Boca Ceravolo & Lucas Fazzio
Audio: AudioBoutique