Xero – Origami

Handmade Origami

Working with Emotive on the Xerogami campaign was such a fun opportunity to explore the boundaries of a handmade origami world – first with the three 15” spots  Elephant, Cake and Horse, and then Fish and Ostrich a few months later. While our approach naturally evolved over multiple rounds, we always maintained an emphasis on a true origami aesthetic, with all shapes creased and folded into their precise forms rather than being simply cut as in paper craft.

Receipts become paper animals

It was also important to cultivate a balance between the real paper elements and an appealing sense of magic as the pile of scattered receipts transformed into the final paper models, which we achieved in-camera through progressively more complex in-betweens and carefully crafted stop motion transitions. 

Credits

Xero Creative:
Shane Hurt – Design Lead
Clare Ralston – Producer
David Brand – Copywriter
Steve Benn – Designer
Ben Erskine – Partner Marketing Manager
James O’Connell-Cooper – Direct Marketing Manager
Ross Purdy – Project Manager
Emotive: Creative & Production lead
Mark Harris – Agency Creative Director
Hayley-Ritz Pelling – Agency Producer
Andy Sinn – Content Strategy
Director: Kyra Bartley
Creative Director: Simon Robson
Producer: Johnny Greally
Executive Producer: Bonnie Law
Post Producer: Adrianna Spanos
DOP: Simon Higgins
Lead Paper Artist Round 1: Jacqui Hudson 
Lead Paper Artist Round 2: Norman Yeend
Stop Motion Animation Round 2: Norman Yeend
Art Department Assist: Tess Simpson
Hand Talent Round 1: Shannon Ashlyn
Hand Talent Round 2: Jackson Aces
Stills Photography: David Collins
Music/SFX: Sonar
Lead Paper Artist Round 1: Jacqui Hudson 
Lead Paper Artist Round 2: Norman Yeend
Art Department Assist: Tess Simpson
Hand Talent Round 1: Shannon Ashlyn
Hand Talent Round 2: Jackson Aces
Stills Photography: David Collins
Music/SFX: Sonar