Coke Summer Classic, this eccentric and most wonderful of briefs came to Simon Robson via the good folk at Emotive content. All the ingredients were there to make a super-fun mixed-media film; stop-motion talent overlaid with 2D cel animation, a jungle set illustrated by the colourful brain of Mulga, and a full blooded 3D character sequence. A heap of good Summer feeling.
Over 5 days Simon shot out this 2 minute epic. There was laughter, tears, anxiety and lots off make-up. Then we moved into animation, adding 2D cel over the shots and of course the full sequence animated by Gramm in Melbourne and directed by Simon Robson. Finally add to the mix a wonderful score by Hayden James and the result is a modern day psychedelic Coke experience for 2017!
Agency & Production Company: Emotive Content
CEO: Simon Joyce
Social Media Director: Jamie Crick
Business Director: Sarah Clifton
Creative Director – Andrew Cameron
Senior Producer: Hayley-Ritz Pelling
Producer: Cara Logue
Editor: Uthayan Selvaraj
Assistant Editor: Sam Gadsen
Director: Simon Robson
2D animation: Skull
Grade: Greg Constantaras
DP: Simon Higgins
3D animation: Gramm