Sunproof

Look development

During our look development for Sunproof we explored the architecture of the traditional Australian Federation house. Our house needed to look accessible to ‘everyman’ and not too aspirational. What’s more, the classic Federation style worked well with the pioneering narrative; This home being the first dwelling in a soon to be thriving neighbourhood.

Narrative

The Sunproof narrative takes us from pioneer bushland house to a bustling suburb, roughly 20 years in 30 seconds, quite the feat! We used a faux time-lapse technique animated in stop-motion. The narrative needed to combine the development of the neighbourhood with weather events that would give the house’s Sunproof exterior a really good work-out. The aesthetic was crafted in 3D to resemble a stop-motion set, shot with tilt-shift lenses. This gives the spot the crafted aesthetic we wanted, whilst also paying homage to scenic tilt-shift time-lapse films.

Credits

Agency – Naked Communications
Creative Director – Jon Burden
Agency Producer – Mandy Payne
Account Director – Helen Adams
Strategy Director – Craig Adams

Production Company: Sixty40
Director: Simon Robson
Executive Producer: Bonnie Law
Live-Action Producer: Michelle Parker

Post Production & VFX: Heckler
Producer: Georgie Selby, Adrianna Spanos
VFX Supervisor: Jamie Watson
Lead 3D: Max McMullin
3D Team: Tom Corbett, Marco Chau, Kate Knott
2D Design Team: Jost Edwards, Juan Serrano, Jo Fong, Jamie Phillips
Lead Compositor: Chris Jackson
Additional Compositing: Maxence Peillon, Tim Preston
Editor: Joe Morris
Colourist: Greg “Elvis” Constantaras